TikTok is introducing a updated setting that permits them to lessen the amount of AI-created media appearing in their feeds. This move comes as the platform announced that it presently contains over 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the following weeks before a full-scale rollout. This shift comes amid a rise in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is considered mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically illogical or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, including AI artwork to educational videos, and we aim to provide users the power to see more or less of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its network labeled as AI-generated. Collectively, over 100 mn videos are submitted to the app every day, making clips made by AI a minor part of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the amount of AI-generated videos they see by using the content preference option in the app and selecting the AI content topic. Additional categories that can already be controlled under the tool encompass current affairs, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies mandate content makers to tag convincing artificially created content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the app will henceforth apply an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The platform is also launching a $2m educational fund for experts and organizations to develop informative material about ethical AI use. This project will support charitable organizations dedicated to educating computer science.
Moderation Strategy
The video-sharing app has defended its content review process, amid debate over proposals to cut jobs for hundreds of content moderators in Britain. TikTok is expected to reduce a significant number of roles in its trust and safety department in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content prior to it is viewed by humans. The company stated a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
